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Over the past few years, the increased adoption of voice search and voice-first devices has changed the way people use the Internet and interact with their favorite brands. In fact, voice search has even become a preferred method to navigate sites for some users. With the increased use of the technology, it’s clear that voice search is a key part of a well-designed search interface, and businesses need to adapt to serve this growing user need.
So, what exactly does your business need to know about voice search? We’ll discuss the importance of voice search and some of the top voice search statistics for businesses, users, and the future to prepare you for what’s ahead.
Rewarding search experiences must meet and anticipate users’ needs to keep them satisfied and engaged. For any brand, investing in voice search now is important for a number of reasons, including:
Voice search is steadily changing how users search and how businesses can respond to user needs. Of course, there are many voice search predictions, trends, and statistics out there. Here we’ve broken down the most essential stats into three different categories to provide some clarity into how your business and your users might be affected:
Each of these voice search statistics strongly indicate that voice search is more than a fad—it’s a viable, valuable feature in people’s lives. While certain markets are certainly seeing voice search saturation faster than others, it’s important for all companies to pay attention to how users interact with the capabilities in order to best meet their needs.
Smart assistants and voice speakers, like Amazon Alexa, drive voice search adoption for consumers, who expect the same level of convenience during every brand interaction. Companies looking to create and maintain brand engagement should take notice of how the number of consumers utilizing voice search for research, customer service, and product purchases continues to rise.
In order to remain relevant and competitive as a brand, companies will need to consider optimizing for voice search. We’re already seeing a growing number of organizations investing in the technology to drive both conversions and revenue, and these numbers aren’t likely to slow down anytime soon. That’s because the benefits of adopting a voice search strategy are impossible to ignore, as companies are seeing better user experience and lower customer service costs, among other perks.
We already know that consumers are ready and willing to utilize voice search for brand interactions, so the businesses that take advantage of this growing trend will be better equipped to meet customer needs. Acquisition poses certain challenges, but including voice search functionality can offer businesses a competitive advantage. Not doing so may put companies behind the curve, since many competitors are already adopting the feature. This makes it harder for non-adopters to compete, satisfy users, and ultimately catch up to user expectations.
As brands look ahead, they’ll need to consider how to best meet the needs of their customers. With purchases and brand research shifting from brick-and-mortar to digital interactions, companies should plan for serving their users through their websites and apps. And as more brands invest more dollars into voice search, it’s important to be ready to keep up with the growing demand for a voice search function.
If voice search isn’t yet part of your organization’s strategy, you may want to consider taking a closer look at some upcoming trends and how they might pave the future for the feature.
While the need for developing a voice search strategy is clear, understanding where to begin might be a little cloudy. If your company is looking to optimize your site for voice search, here are a few essential best practices to follow:
Although some sites overly focus on SEO, a good voice search strategy should emphasize tailoring the site and its contents for natural language requests. Doing so requires understanding your users and their needs and how they search. Search analytics data can be a great resource to help you better understand user behaviors and search trends and find potential missed opportunities.
As voice search continues to develop, interactions will likely be more interactive rather than transactional, with voice-first devices becoming tools for exploration and discovery. Optimizing your site’s content to address your users’ overall needs will prepare you to provide a more interactive experience.
Users interact with voice search differently than they do text search, and often the input to the voice system is messy. Designing conversational search requires employing strategies that structure the input, including leveraging context, removing extraneous words or phrases, and overall reducing the digital haystack. These help the system respond to users faster with increased relevance.
Understanding and acting on where search is headed is an essential part of maintaining a great user experience. Algolia helps businesses provide a seamless experience with voice search that’s easy to implement and ensures the right results for users, every time.
To learn more about how voice is redefining search, how it works, and the ways in which businesses will need to optimize, check out Algolia’s eBook, The Next Tech Revolution Will Be Spoken.
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